Customer Experiences are critical for success :
Poor customer experiences can account for major losses in revenue for brands that neglect to satisfy consumers. In fact, recent research shows that, on average, companies lose over $83 billion dollars every year because people, on some level, simply did not have a positive customer experience. It is important to understand that successful marketing is more than only analyzing a few key metrics and then running a program on autopilot.
Retail Marketing: The new era
In a retail store, be it online or physical, we deal thousands or even hundreds of thousands of people every day. To a retailer, it is almost impossible to note or remember every individual – their choices, preferences, likes & dislikes.
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